Faced with the constant emergence of new risks and opportunities, companies need to be able to quickly mobilize the right resources at the right time. This requires knowing how to demobilize and deactivate projects that have become less relevant in a timely manner. Priorities must therefore be continuously re-evaluated! Failing to regularly plan and re-assess projects based on their current usefulness carries two major risks
- The risk of sunk cost fallacy by persisting on less urgent initiatives, due to a lack of managerial courage to deprioritize them and reallocate resources.